A collection of both print and web pieces for the new Cougar Red Fridays iniative to promote wearing red on Fridays. The project began with the logo, made to simulate stamps and a grunge look to appeal to the younger student population. A t-shirt was created with the new UH interlocking mark on the front and the Cougar Red Fridays logo on the back to help spread the pride across campus. This logo is carried over into web graphics for a web header and photo collage template that is changed every week to display students wearing red. To create more buzz, a seven foot banner is used at the booth when promoting the program where students wearing red take pictures with Shasta the mascot and recieves a free t-shirt.