Traveling Cougar Shia is a program by the University Relations department to increase school pride and participation. A persona of a stuffed cougar, Shia, that travels the world. Shia has her own wordpress blog to tell the world of his adventures. The challenge is to use a free wordpress account and a template that could be modified to make it look and feel customized. This blog is designed to be playful and appeal to a student audience. A cartoon character of Shia along with old treasure map graphics is developed for this blog site.